A SWOT analysis is an internal analysis that outlines the strengths, weaknesses, opportunities and threats to a company or industry.
SWOT analyses provides insight to help determine strategies for overcoming barriers previously experienced by other companies and industries.
Business subject coverage including management, accounting, marketing, economics, etc. Offers full text for scholarly business journals, magazines, trade journals, country economic reports, market research reports, and company and industry profiles.
NOTE:Harvard Business Review does not allow printing or downloading of their 500 most popular articles, which changes frequently.
Find or build a company profile to get an understanding of what a company does, types of business, and revenue streams:
Analyse company performance by reading the company's 10-K report to the SEC, and MD&A (Item 7 in the 10-K) for the company's analysis of its financial condition, found in EDGAR.
To understand company operations read articles about the company in trade journals and business magazines:
Business subject coverage including management, accounting, marketing, economics, etc. Offers full text for scholarly business journals, magazines, trade journals, country economic reports, market research reports, and company and industry profiles.
NOTE:Harvard Business Review does not allow printing or downloading of their 500 most popular articles, which changes frequently.
Rank a company against its peer:
Business subject coverage including management, accounting, marketing, economics, etc. Offers full text for scholarly business journals, magazines, trade journals, country economic reports, market research reports, and company and industry profiles.
NOTE:Harvard Business Review does not allow printing or downloading of their 500 most popular articles, which changes frequently.
Provides the full text of news, business, legal, medical, and reference publications. Includes mainly U.S. newspapers, laws, business news journals, company financial information, and industry and market news. Limited Canadian and other international legal research sources.
Look at industry surveys:
Identify consumer trends:
Analyse financial trends by reading the company's 10-K report to the SEC, and MD&A (Item 7 in the 10-K) for the company's analysis of its financial condition, found in EDGAR.
Analyse competitors and the threats they might pose. Search for the competitors name and "new products", "strategic planning", "technological innovations", "market entry" and "investments."