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Tourism – Destination Marketing

Dedicated to the Tourism – Destination Marketing program

Videos

Examples of Hospitality and Tourism streaming videos. Use the links on the left to find more.  Use the library catalogue to find more DVDs in hospitality and related areas.

Featured Video

Rotorua: A Case Study in Sustainable Tourism (23:47)

Located on the volcanically formed lake that shares its name, the North Island city of Rotorua is widely considered to be the birthplace of New Zealand’s tourism industry, having hosted vacationing travelers since the early 19th century. This program examines the many features that make Rotorua an attractive tourist destination. These include the region’s spectacular lakes and forests; its geothermal features, which make it an ideal setting for health spas; and the strong presence of traditional Maori culture, a vital aspect of New Zealand society. Such attractions help to draw around four million visitors a year to Rotorua, prompting civic leaders to ensure that the industry is economically, socially, and environmentally sustainable. A valuable case study in tourism development! Viewable/printable educational materials are available online. (24 minutes)
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