Guides: Advertising: Articles & Databases

Major Databases

These databases primarily contain journal, newspaper, and magazine articles. Additionally, some include materials such as book reviews, e-books, and conference proceedings.

Business Source Complete
Business subject coverage including management, accounting, marketing, economics, etc. Offers full text for scholarly business journals, magazines, trade journals, country economic reports, market research reports, and company and industry profiles.
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NOTE:Harvard Business Review does not allow printing or downloading of their 500 most popular articles, which changes frequently.
Canadian Newsstream
Access current Canadian news content with archives as far back as the 1970s, from a variety of news sources. Newspapers including The Globe and Mail and Toronto Star along with newswires and broadcast transcripts in full-text format. Updated daily. Part of the ProQuest Central Collection.
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CARDLite
CARDonline is a tool for Canadian media buyers and planners. It provides advertising rates, data and media planning information for advertising, marketing, PR and communications professionals.

NOTE:CARDLite access does not offer the ‘media lists’ and ‘reports’ functions for Durham College users. Television advertising rates may only be ‘available on request’ as pricing depends on time of day and ratings.

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CBCA Complete
Contains CBCA's Business, Current Events, Education and Reference indexes.
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Communication & Mass Media Complete
Provides indexing and abstracts for over 550 journal titles related to communication and mass media. Includes full text for approximately 230 titles.
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CPI.Q (Canadian Periodical Index)
Provides indexing for approximately 700 Canadian periodicals with 240 available in full-text. Content includes news, biographies, company profiles and historical information.
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Factiva
Covers more than 9,000 full text sources including local, national and international newspapers (including the Globe and Mail), business magazines, trade publications, and newswires as well as company profiles, industry information and stock market quotations and data.
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Strategy Online
The latest news, awards, and events happening in Canada's Marketing community. Access to current issues of Strategy Magazine is also included.

Industry Report Databases

Typing in the word advertising will retrieve various broad industry reports that include information on overall industry performance, major players, etc.

IbisWorld
Access Canadian industry reports including market characteristics, statistics and business environment profiles, organized by NAICS code.
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Statista
Access to data from over 18,000 sources including industry reports, dossiers, and statistics, including Statistics Canada. Download images, PPT slides, Excel files and more.
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Service Disruption: Statista is currently experiencing a technical issue that is prompting users to pay for resources. We are working with the vendor to resolve this issue.

Other Databases

Academic OneFile
A multidisciplinary full-text journal database with significant humanities, social sciences and science coverage.
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Google Scholar
Google Scholar is a freely available search engine that links to a selection of resources from the full Google database and other information. Emphasizes scholarly information. Google Scholar searches for information from all subject areas, and is particularly strong in sciences and technology. Information is drawn from academic publishers, professional societies, preprint repositories and universities. The 'cited by' links are especially useful for items not listed in Web of Science, the traditional citation index.
Note: There are limits to searching Google Scholar and you may find better quality information through our other databases.
Lexis Nexis Uni
Provides the full text of news, business, legal, medical, and reference publications. Includes mainly U.S. newspapers, laws, business news journals, company financial information, and industry and market news. Limited Canadian and other international legal research sources.
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Related Guides

Depending on your topic, the subject guides listed below may be of interest - for a complete listing, see the Research Guides page.

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