These databases primarily contain journal, newspaper, and magazine articles. Additionally, some include materials such as book reviews, e-books, and conference proceedings.
The latest news, awards, and events happening in Canada's Marketing community. Access to current issues of Strategy Magazine is also included.
Typing in the word advertising will retrieve various broad industry reports that include information on overall industry performance, major players, etc.
Access to data from over 18,000 sources including industry reports, dossiers, and statistics, including Statistics Canada. Download images, PPT slides, Excel files and more.
Note: There are limits to searching Google Scholar and you may find better quality information through our other databases.
Depending on your topic, the subject guides listed below may be of interest - for a complete listing, see the Research Guides page.