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Advertising

Statistics & Data

This list contains websites as well as library databases (that will require you to login using your network login). For additional resources, see the Statistics research guide.

Advertising Industry Profile: Canada
Note: you will be asked to enter your Durham College network login in order to see the full text in Business Source Complete.
Advertising Industry Profile: North America
Note: you will be asked to enter your Durham College network login in order to see this resource in Business Source Complete.
Daily Newspaper Circulation

CARDLite
CARDonline is a tool for Canadian media buyers and planners. It provides advertising rates, data and media planning information for advertising, marketing, PR and communications professionals.

NOTE:CARDLite access does not offer the ‘media lists’ and ‘reports’ functions for Durham College users. Television advertising rates may only be ‘available on request’ as pricing depends on time of day and ratings.

Licence Details:

Digital Advertising Industry Profile: Canada
Note: you will be asked to enter your Durham College network login to access this resource.
Durham Region Demographics
Nielsen TV Ratings(U.S.)

Statista
Access to data from over 18,000 sources including industry reports, dossiers, and statistics, including Statistics Canada. Download images, PPT slides, Excel files and more.
Licence Details:

Service Disruption: Statista is currently experiencing a technical issue that is prompting users to pay for resources. We are working with the vendor to resolve this issue.

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