Advertising

Business subject coverage including management, accounting, marketing, economics, etc. Offers full text for scholarly business journals, magazines, trade journals, country economic reports, market research reports, and company and industry profiles.

NOTE:Harvard Business Review does not allow printing or downloading of their 500 most popular articles, which changes frequently.

CARDonline is a tool for Canadian media buyers and planners. It provides advertising rates, data and media planning information for advertising, marketing, PR and communications professionals.

NOTE:CARDLite access does not offer the ‘media lists’ and ‘reports’ functions for Durham College users. Television advertising rates may only be ‘available on request’ as pricing depends on time of day and ratings.

Provides indexing and abstracts for nearly 500 Canadian business journals, magazines, newspapers, and newsletters. Full text is available for approximately 200 titles.

Provides indexing and abstracts for over 550 journal titles related to communication and mass media. Includes full text for approximately 230 titles.

Access to data from over 18,000 sources including industry reports, dossiers, and statistics, including Statistics Canada. Download images, PPT slides, Excel files and more.

The latest news, awards, and events happening in Canada's Marketing community.  Access to current issues of Strategy Magazine is also included. 

The latest news, awards, and events happening in Canada's Marketing community.  Access to current issues of Strategy Magazine is also included.