Guides: Public Relations & Strategic Communications: Public Opinion/Statistics

Public Opinion

CORA This link opens in a new window
The Canadian Opinion Research Archive is a collection of hundreds of commercial and independent surveys dating back to the 1970’s. Individuals conducting research for non-commercial purposes may be able to get access to CORA’s electronic holdings by requesting a password from the CORA manager. CORA is generally prohibited from sending raw data extracts from commercially produced datasets (CROP, Decima, Environics). CRIC (Centre for Research and Information on Canada) data are available for download

Ipsos Canada
Independent market research company.
Pew Global Attitudes Project
The Pew Research Center’s Global Attitudes Project conducts public opinion surveys around the world on a broad array of subjects ranging from people’s assessments of their own lives to their views about the current state of the world and important issues of the day
Pew Research Centre for the People and the Press
The Pew Research Center for the People & the Press is an independent, non-partisan public opinion research organization that studies attitudes toward politics, the press and public policy issues. In this role it serves as a valuable information resource for political leaders, journalists, scholars and citizens.
Survey reports from 1987 - present
Polling Report
Highlights from recent American National Polls
Public Opinion Research Reports
Public opinion research conducted by any department or agency of the Canadian Federal Government after August 1, 2006
Roper Center Public Opinion Archives

Charitable Donors
Statistics Canada 2012 (Canada and the Provinces)
Charitable Sector Research - Imagine Canada
National Centre for Charitable Statistics (U.S)
The National Center for Charitable Statistics (NCCS) is the national repository of data on the nonprofit sector in the United States
Newspaper - Top Markets Readership
Newspaper readership from top 6 markets: Toronto, Montreal, Vancouver, Ottawa-Gatineau, Calgary, and Edmonton
Numeris
Television and Radio audience statistics. Some free research
Statistics Canada
Free and priced Canadian statistical information with data on the 1996 and 2001 census as well as daily news. Students can access nearly all fee-based information from Statistics Canada via the ESTAT link above.