A SWOT analysis is an internal analysis that outlines the strengths, weaknesses, opportunities and threats to a company or industry.
SWOT analyses provides insight to help determine strategies for overcoming barriers previously experienced by other companies and industries.
Find or build a company profile to get an understanding of what a company does, types of business, and revenue streams:
Analyse company performance by reading the company's 10-K report to the SEC, and MD&A (Item 7 in the 10-K) for the company's analysis of its financial condition, found in EDGAR.
To understand company operations read articles about the company in trade journals and business magazines:
Rank a company against its peer:
Look at industry surveys:
Identify consumer trends:
Analyse financial trends by reading the company's 10-K report to the SEC, and MD&A (Item 7 in the 10-K) for the company's analysis of its financial condition, found in EDGAR.
Analyse competitors and the threats they might pose. Search for the competitors name and "new products", "strategic planning", "technological innovations", "market entry" and "investments."